Terms of Service
Last updated: 25 September 2026
These are the terms you agree to when you create a Belfer.Fit account or use the app. They are a contract between you and BELFER&CO LTD. Please read section 4 in particular — it is about your health, and it matters more than the rest.
1. Who we are
BELFER&CO LTD, registered in England and Wales, company number 13659687. Registered office: 31 Princess Street, Coventry, CV6 5BT, United Kingdom. Contact: hello@belfer.co.uk.
VAT registration number GB 497530062. ICO data protection registration ZC255234.
In these terms, "we", "us" and "our" mean BELFER&CO LTD. "You" means the person using the app. Belfer.Fit is a trading name of BELFER&CO LTD, which also trades as Belfer® (belfer.store) and Belfer Agency (belfer.agency).
2. Agreeing to these terms
By creating an account or using Belfer.Fit you accept these terms and our Privacy Policy. If you do not accept them, do not use the app.
3. Who can use Belfer.Fit
You must be 18 or over. By creating an account you confirm that you are. You must give accurate information when you sign up, keep your login details to yourself, and tell us promptly if you think someone else has got into your account. You are responsible for what happens under your account.
4. Belfer.Fit is not medical advice
Belfer.Fit is a fitness and nutrition tracking app. It is not a medical device, and nothing in it is medical advice, diagnosis or treatment.
We are not doctors, dietitians, physiotherapists or personal trainers, and the app does not know your medical history.
Speak to a doctor before starting any new exercise or eating programme, and especially if you are pregnant, recovering from injury or surgery, have a heart condition, diabetes, an eating disorder or a history of one, or are taking medication. If you feel unwell, dizzy or in pain while training, stop.
If you have a medical emergency, call 999 or NHS 111. Do not use this app.
Any plan, target or suggestion the app produces is a general starting point built from the answers you gave it. It is your decision whether to follow it, and you do so at your own risk. We do not promise any particular result.
5. Free and Premium
Belfer.Fit has a free tier and a paid Premium subscription. What each includes is shown in the app and may change over time. Broadly, logging your training and your food, the exercise library, and your own history are free; the AI-generated plans and photo estimates are part of Premium.
6. Subscriptions, billing and cancelling
Payment is handled by Apple or Google, not by us. We never see your card details. The price, currency and billing period are shown to you before you confirm, and are the ones in force at that moment.
- Subscriptions renew automatically at the end of each period unless you cancel at least 24 hours before it ends
- You cancel through your Apple ID or Google Play account settings, not through us — we cannot cancel it for you
- If a free trial is offered and you do not cancel before it ends, it converts to a paid subscription
- Cancelling stops the next renewal. You keep Premium until the period you have paid for runs out
7. Refunds and your statutory rights
Because Apple and Google are the sellers, refunds are handled under their policies and you should request one through them. We will help where we can.
Under the Consumer Contracts (Information, Cancellation and Additional Charges) Regulations 2013 you normally have 14 days to cancel a purchase of digital content. That right is lost once you have asked for the content to be supplied immediately and acknowledged the loss — which is what happens when a subscription starts straight away.
Nothing in these terms affects your statutory rights under the Consumer Rights Act 2015, including your right to digital content that is of satisfactory quality, fit for purpose and as described.
8. AI features
Some features send your data to a third-party AI provider. They only run if you have given separate, explicit consent, and you can withdraw it at any time — see the Privacy Policy.
AI output is generated, not verified. A plan, an estimate or a piece of coaching text may be wrong, may misread a photograph, or may suggest something that does not suit you. Use your judgement. We also limit how many AI actions can be used in a day to keep the service running at a sensible cost.
9. Food and nutrition data
Nutrition figures in Belfer.Fit come from three public sources, and we credit them as their licences require:
- Open Food Facts — packaged products and barcodes, used under the Open Database License (ODbL). Corrections you submit through the app are contributed back to Open Food Facts under the same licence
- USDA FoodData Central — everyday foods, public domain
- CoFID 2021 (McCance and Widdowson's The Composition of Foods) — contains public sector information licensed under the Open Government Licence v3.0
We do not guarantee that any nutrition figure is accurate. Open Food Facts is contributed by members of the public, so entries can be wrong, incomplete, out of date, or missing. Manufacturers change recipes without changing barcodes. Some products carry a name and brand with no nutrition figures at all.
An estimate from a photograph is an estimate — it can be wrong about the food, the portion, or both.
Every number in the app is a guide. If a figure matters to your health — an allergy, a medical diet, a clinical requirement — check the packaging, not the app.
10. Your content
What you put into Belfer.Fit is yours. You give us permission to store and process it only so far as we need to in order to run the app for you, as set out in the Privacy Policy. We do not claim ownership of it, we do not sell it, and we do not use it to train AI models.
11. Acceptable use
Do not:
- Use the app for anything unlawful, or to harass or harm anyone
- Share your account, or use someone else's
- Try to break, overload, reverse-engineer or get unauthorised access to the app or its systems
- Extract our data in bulk, scrape it, or resell it
- Submit photographs of other people without their agreement, or anything illegal or offensive
We may suspend or close an account that breaks these rules.
12. Our intellectual property
The Belfer.Fit app, the Belfer name and logo, the written content and the design belong to us or our licensors. You may use the app for your own personal, non-commercial use. You may not copy, sell or redistribute it. The third-party data described in section 9 remains under its own licence.
13. Availability and changes
We try to keep Belfer.Fit running and working properly, but we do not promise it will always be available or free of faults. We may add, change or remove features, and we may take the service down for maintenance. If we make a significant change to these terms we will tell you in the app, and continuing to use it after that means you accept the new version.
14. Ending the agreement
You can stop at any time by deleting your account in the app, under Profile → Delete account. That deletes your data and cannot be undone. Deleting your account does not automatically cancel a subscription bought through Apple or Google — cancel that separately in your store account.
We may close your account if you break these terms, or if we stop offering the service. If we stop offering it, we will give you reasonable notice.
15. Our liability
We do not exclude or limit our liability for death or personal injury caused by our negligence, for fraud, or for anything else that cannot lawfully be excluded.
Subject to that, we are not liable for loss that was not reasonably foreseeable, for business losses, or for loss caused by your failure to follow these terms. We are not liable for the accuracy of third-party data described in section 9, or for any decision you take about your training, diet or health based on the app. Where we are liable, our total liability is limited to the amount you paid us in the twelve months before the claim.
These limits do not affect your statutory rights as a consumer.
16. Complaints
If something has gone wrong, email hello@belfer.co.uk and tell us what happened. We will reply and try to put it right.
17. Governing law
These terms are governed by the law of England and Wales, and the courts of England and Wales have jurisdiction. If you live elsewhere in the United Kingdom you may also bring proceedings in your own country's courts.
18. Contact
BELFER&CO LTD, 31 Princess Street, Coventry, CV6 5BT, United Kingdom
hello@belfer.co.uk